Avoid client notes by doing the work before the shoot
Most avoidable video revisions begin before the camera rolls. This 16-point checklist helps agencies and in-house teams align the creative, capture, brand assets, deliverables, and review process before the first cut reaches the client.
How to Vet a Video Production Partner: 8 Red Flags Agencies Should Catch Before They Sign
Your agency's name is on everything an outside crew does. Here are the 8 red flags to catch before you sign a video partner, and a quick check for each one.
How to Make an AI Stop-Motion Ad From a Few Product Photos
Stop motion used to take a weekend of moving a product a quarter inch at a time. I made this ad from a few phone photos. The trick that kept the product identical: a prop sheet.
How to Turn One CPG Product Shoot Into a Month of Content With AI
Your last product shoot made three posts. It could have made 30. Learn five AI-assisted workflows that turn CPG product photos into campaign images, editable ads, PDP graphics, and short videos.
How CPG and Food & Beverage Brands Can Build $50k Commercial Ads in AI for $200
A traditional CPG commercial costs $50,000+ in production fees. Here is how we built a spec ad for Olipop for $200 without a crew—and how Food & Beverage marketing teams can test ideas and create full-blown ads with AI.
How to Build an AI Command Center: Your Whole Business on One Screen
Your business information already exists — it's just scattered across six apps that don't talk. Here's the one screen that assembles it every morning before you wake up, and the nine questions that build it.
How to Build an AI Creative Operating System (Second Brain + 5 Skills)
Every new AI chat starts from zero — you re-explain yourself, then it's gone. Here's the fix: a second brain you own, plus five AI skills that run your week. About an hour to build, free template included.
How to Make a Commercial With AI: I Built a World Cup Ad in One Day for Under $500
A 20-year agency producer's exact 6-step AI pipeline for a World Cup spec ad — Claude, Higgsfield, Seedance 2.0, Premiere — one day, under $500.
How to Turn Any Website Into a Promo Video With AI: The Full Claude Pipeline
I run a video agency that's worked with Colgate, Sony & Spotify — here's the exact AI pipeline I use to turn a company's URL into a finished promo video. No footage, no editor.
5 Claude Skills Every Creative Team Needs (+1 Bonus)
A video agency veteran breaks down the 6 Claude skills that cut grunt work across pitching, concepting, production, editing, and motion graphics. Full video walkthrough inside.
How to Create Motion Graphics & Animation With Claude Code (Full Workflow)
Create Motion Graphics & Animation with Claude Code. A 10-year motion graphics veteran walks through the exact tools and prompts to build a ProRes Alpha pipeline using Claude Code and Hyper Frames in under an hour.
Unveiling Creative Product Photography: Behind the Scenes with Oliver Howells
Education
Discover how Oliver Howells created a stunning, futuristic perfume photoshoot using PMI Gear’s SmokeGENIE, continuous light, lazers, and precise camera settings. Learn the secrets behind the head-turning shots.
Elevate Your Product Videography with In-Camera Effects and Lighting Techniques
Discover how to enhance your product videography with in-camera effects and expert lighting techniques. Learn from MK's Instagram post about using the Amaran 150C, Spotlight SE, and a pocket torch to create captivating visuals.
Connecting with Your Audience: The Art of Audience Persona Development For Engaging With The Right Viewers
Dive into the world of audience persona development and discover how to create video content that speaks directly to your target audience. Learn proven strategies and techniques to understand your audience's needs, preferences, and pain points, and tailor your content accordingly for maximum impact.
The Magic of Stop-Motion Animation: A Sweet Guide to Creating Engaging Product Videos
Learn the ins and outs of creating captivating stop-motion product videos with our comprehensive guide. Explore the technicalities of stop-motion animation and discover how to showcase your products in a fun and engaging way.
Behind the Scenes of Foodist Films' Great Lakes Beverage Ad
Step into the world of creativity as we dissect the techniques used by Foodist Films to craft their mesmerizing ad for Great Lakes drink. From innovative lighting to generative AI technology, discover the secrets behind this captivating video.
