Skout Organic
Four videos in under a month. 2.5x ROAS. A snack brand that finally stopped looking like every other snack brand.
Freelancer roulette wasn't producing video that converted
Skout Organic had been cycling through Upwork freelancers and one-off contractors, hoping the next hire would be the one. The work came back inconsistent on cost, inconsistent on quality, and inconsistent on vision. Nothing blew them away, and nothing was driving the sales their product deserved.
They needed a partner who could lock the creative direction and produce video that actually moved revenue, not just filled a content calendar.
A locked vision before the cameras came out
We started with concept conversations, not shot lists. Within those first calls, we brought original ideas to the table that fit the brand: lifestyle moments and short skits that showed the product's features and benefits without feeling like a commercial. From there we handled scriptwriting, casting, location scouting, and directing. Three finished spots shipped in under a month.
By the time we were on set, everyone already knew the videos were going to be great.
Three ad spots, one evergreen brand engine
A series of skit-driven and lifestyle videos built to perform as paid ads on launch and live on as evergreen brand content well past the campaign window.
2.5x ROAS and a top-of-funnel that keeps compounding
The spots nearly tripled Skout's return on ad spend and unlocked content the team was proud to put their name on. The videos have since rolled into evergreen brand campaigns, continuing to drive engagement and top-of-funnel growth long after the original flight.
Return on ad spend across the campaign
Distinct ad spots built from scratch in under a month
From first concept conversation to finished content
Client Testimonial
Mitchel's great to work with, understands your project, understands deadlines, jumps in wherever you need help, and delivers on time with an incredible product.