Sable Flow
One Kickstarter video. $20k funded in 36 hours, $100k in two weeks, $200k+ in under a month.
A founder who needed a partner, not a vendor
Tomer Soran came to us already working with an advertising agency on his Sable Flow launch. The problem wasn't capacity. It was trust. He couldn't get a real person on the line, couldn't shape the creative direction, and didn't believe the agency understood the product well enough to sell it.
With a Kickstarter launch date locked in, he needed a team that would treat the campaign like their own.
A custom plan built around the launch date
We started by mapping the campaign backwards from the Kickstarter go-live. From there, we built a custom production plan and budget, then worked directly with Tomer on the script, storyboard, and shot list. We handled casting, crew, and equipment so he could keep his focus on the campaign itself.
Tomer came in with strong ideas. Our job was to pressure-test the script with fresh eyes and make sure the story landed for the customer, not just the founder.
A launch video built to convert backers
Here's the Kickstarter video we produced for Sable Flow. Written, shot, and edited to introduce the product clearly and move viewers from curious to committed.
A Kickstarter that hit goal in 36 hours
Sable Flow hit its $20k funding goal in 36 hours. The campaign passed $70k in 10 days, crossed $100k inside two weeks, and raised more than $200k in under a month. The video stayed the centerpiece of the campaign and continues to draw compliments from backers.
Campaign goal hit in the first 36 hours of launch
Momentum that kept building well past the goal
Total raised in under one month from launch
Client Testimonial
Our Kickstarter launch hit its goal of 20K in 36 hours, in good part due to the video being so fantastic.