360Connect
A 25% lift in lead conversion from a company whose previous video took four months to produce.
Four months. One video. Still not good enough.
360Connect's internal team spent four months producing their first explainer video. The quality didn't justify the investment in time, and the content wasn't closing leads the way they'd hoped.
They needed a faster process, better output, and a strategy behind the production, not just a team that showed up to shoot.
Content strategy before the camera turned on.
We walked 360Connect through a content strategy built from sample videos, industry research, and script templates before a single frame was shot. The goal was to make sure they understood the why before we executed the how.
Then we scripted, built the shot list, and produced. The whole process took a fraction of what their internal effort had required.
An explainer video that actually converts.
Built to shorten the sales conversation and do the qualifying work before a prospect ever got on a call.
25% more leads. Less spend. Faster close.
Lead conversion went up 25% even as total marketing spend decreased. The sales cycle shortened. The video did the qualifying work their team had been doing manually on every call.
Increase in qualified leads from the same traffic
Higher conversion despite a decrease in total spend
Prospects arrived more qualified, closing faster
The video was very powerful in helping our sales team communicate exactly what we do — quickly and professionally. We placed it on our sign-up form and our lead conversion rate increased by 25%. What's really cool is that we saw this uptick in lead volume while we actually decreased our marketing spend. Your team is very meticulous about the details, and I love that you guys care about those things like I do.Paul Garcia Director of Sales, 360Connect