Sumo Citrus
One campaign. Six million organic impressions. Half the cost of their previous Pinterest spend.
Finding a partner who actually got the brand
ChuckJoe Agency came to us on behalf of Sumo Citrus with a recurring problem: they'd worked with multiple video partners and none could capture what made Sumo feel like Sumo. Too many agencies showed up with pre-packaged concepts that felt generic.
They needed a team that would listen first, create second — not the other way around.
Deep onboarding before a single frame was shot
Before any production planning, we ran an in-depth onboarding session with the ChuckJoe and Sumo Citrus teams. The goal: understand the campaign vision, target audience, and the tone that felt distinctly Sumo.
We brought ideas to the table — but presented them as options, not directives. The client shaped the creative direction, which is exactly why the content landed.
Content built to feel native — not like an ad
Here's a look at the campaign videos we produced for Sumo Citrus. Shot to feel native to social feeds — warm, real, and unmistakably Sumo.
Organic reach that outperformed their paid spend
The campaign beat every benchmark — driving 6 million impressions and a major lift in organic website traffic, at half the cost of their previous Pinterest investment. The content became fan-favorite material across their channels.
Organic impressions across social channels
Lower cost than their previous Pinterest campaign
Became standout content across all Sumo channels
Client Testimonial
On Pinterest we received over 6 MILLION IMPRESSIONS. Across our website we saw a major lift in organic views — at less than half the cost of the ads we had run in the past.