Eastern Standard Provisions
$209,000 in incremental sales. 6,050 additional purchases. Video content that matched the brand perfectly and ran as top-performing creative across every channel.
Great brand, no video content that could sell it
Eastern Standard Provisions had built something worth showing off — premium product, strong brand identity, loyal customers. What they didn't have was video content that could translate that energy into conversions on paid social.
They needed a production partner who could understand the brand quickly, work remotely, and deliver content that felt unmistakably theirs.
Remote production, zero compromise on quality
We produced content entirely remotely — live-streaming production via Zoom so the ESP team could give real-time feedback and sign off on creative decisions as they happened. No in-person coordination required, no delays.
Every choice — color palette, set design, product staging — was calibrated to match what Eastern Standard Provisions had already built as a brand. The content had to feel like theirs, not ours.
On-brand video built to perform across every channel
A look at the video content we produced for Eastern Standard Provisions — crafted to feel native to social feeds and built to drive conversions in paid media.
$209,000 in incremental sales
The video content drove 6,050 additional purchases and a $209,000 sales lift — deployed across social media and Facebook ads where it ran as the top-performing creative in the account.
Incremental revenue driven directly by the video creative
Additional incremental purchases on Facebook alone
Sales increase from the campaign at peak performance
Client Testimonial
You totally nailed our brand aesthetic and the look that we were going for — it matched everything that we've created as a brand. The video was not only visually appealing, but it sold a ton of product for us. We used it across all of our social media and in our ads and it was hugely successful for us.