Personalized loan videos in hours — from a single Loan Estimate upload.
Give every CMG loan officer a way to turn a borrower's Loan Estimate into a short, branded video that greets them by name and explains their exact numbers — so borrowers understand their loan, trust their officer, and close with confidence. Same avatar, voice, and graphics as the CMG explainer we already produced; only the name and the numbers change.
A Loan Estimate is the moment a borrower either gets confident — or gets cold feet. Most never fully understand the numbers, and confusion is where deals stall, cancel, or walk to another lender. Here's what your officers are up against, and how a personal video fixes each one.
Borrowers don't understand their Loan Estimate
Rate, PITI, PMI, closing costs — it's a wall of numbers. Confused borrowers hesitate, and hesitation kills momentum.
A clear walkthrough of their real numbers
The video explains their payment, rate, and costs in plain language — clarity turns hesitation into a confident “let's move forward.”
Deals fall through from rate anxiety & buyer's remorse
Silence after the estimate is dangerous. Borrowers spiral, second-guess, and back out before closing.
A reassuring, personal touch at the exact right moment
A video that says “Hi Bob” the moment nerves peak keeps borrowers calm, guided, and committed through to close.
Officers burn hours re-explaining the same numbers
Every borrower gets the same call, the same explanation — time your top producers can't scale.
Your best explanation, delivered every time — automatically
One upload sends a polished, on-brand walkthrough. Officers reclaim hours and put them into new business.
Every lender looks the same to a borrower
When rate is the only differentiator, you compete on price. Relationship is what wins — but it's hard to show early.
A wow moment competitors don't have
A named, personal video makes a CMG officer unforgettable — and gives borrowers something to forward to their spouse, agent, and friends.
The window to reassure a nervous borrower is short
Doubt sets in fast. A borrower on the fence today may be gone — or with another lender — by the time an explanation shows up days later.
A personalized video back within a few hours
Upload in the morning, send it the same day. Officers strike while the borrower is still deciding — and look completely on top of everything.
Close more deals. Save more time. Earn more referrals.
The goal isn't “a nice video.” It's a measurable edge on the numbers every loan officer already lives by.
Same-day turnaround
Videos come back within a few hours — fast enough to reach a borrower while they're still on the fence, so deals close sooner.
More closings
Confident borrowers cancel less. Clearer numbers mean fewer deals lost between estimate and close.
Hours back every week
Stop re-explaining the same loan on every call. One upload does the walkthrough for you.
Look on top of everything
A same-day, made-for-them video signals a responsive, buttoned-up officer — exactly the confidence a borrower wants behind their loan.
Stronger reviews & referrals
Borrowers who feel guided send friends. A shareable video keeps CMG top-of-mind after closing.
Stand out on trust, not price
A personal touch differentiates your officers so they win on relationship instead of racing to the lowest rate.
Turn any Loan Estimate into a personal video for your borrower.
Upload the LE. We generate a narrated, branded video that greets them by name and walks through their exact numbers.
Two ways in: Watch a sample plays the CMG video instantly, and Personalize your own starts the upload. No login required.
Personalize your borrower's video
Drop the Loan Estimate PDF — we pull the numbers straight from it.
One PDF, a first name, and an email. The borrower's real figures come straight off the Loan Estimate — the officer doesn't retype anything.
We're crafting Bob's video.
We'll email you a link the moment it's ready — check your inbox shortly.
The officer is free to move on. The finished video arrives by email — no waiting on the page.
Bob — your CMG loan, explained.
A quick walkthrough of your numbers, from your loan officer Randy.
A branded page with the borrower's name, their loan officer, and their real numbers under the player — a keepsake link the borrower can revisit and forward any time.
Upload
The loan officer drops the borrower's Loan Estimate and adds a first name + email.
We generate — within hours
The name and every on-screen number are personalized to that borrower and turned around the same day — usually within a few hours. The avatar, voice, and animations stay exactly as approved.
They watch
The borrower gets an email with a branded page playing their personal loan walkthrough — fast enough to catch them while the decision is still fresh.
Let's put this in front of your loan officers.
The CMG explainer already exists. This turns that one video into a personal one for every borrower — a repeatable edge on closings, time, and referrals. Let's pick a handful of officers for a pilot and measure it.